From 24 hours to 20 seconds: Electronic signs make businesses flexible

Accepting the recommendation of Skokie’s Economic Development Commission, the board approved allowing business owners to change electronic sign messages every 20 seconds rather than 24 hours as stipulated under the current code.

“Currently, Skokie businesses do not regularly take advantage of electronic sign technology,” said Economic Development Commission Chairman Scott "Shalom" Klein.

The Economic Development Commission held a public hearing a year ago and studied the issue for even longer, working alongside village staff. The commission unanimously agreed to recommend significant changes.

“We believe this proactive change will allow the business community to take advantage of technology that’s increasingly becoming more affordable or help attract commerce in this fantastic village,” Klein said.

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