Networking Tip: Don’t Sell: First, networking is about meeting people and building relationships. It is not about selling (whether products, services, or yourself). However, once you build a relationship with someone (once they know, like, and trust you), they will buy what you have to sell if there is a fit with what they need. Just think – you may never “sell” anyone anything again – and yet, people may “buy” more from you than when you were trying to sell.