Tell Your Story & Be Liked – Building relationships is about becoming known, liked, and trusted. When you tell your story, you are well on your way. Most of us like a good story. And, we “like” the storyteller – assuming they tell us an interesting, inspiring, funny, or otherwise memorable story. The key is preparation. Think about what you want others to remember about you. Then, think about how to convey that in an interesting, inspiring, or funny way. Telling your story does not have to take a lot of time. And, in the context of business networking, it is best to make it concise.